Man decending a cliff face on a rope Trust and Confidence by design
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T and C by design Limited

 Company Number 7873553.

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Improve customer Appeal, Loyalty, Advocacy, Feedback, Empathy and Respect by simply designing customer Trust and Confidence into your business. A unique and proven approach applicable to


Competitive edge is more and more defined the way businesses operate rather than by what they sell. By working closely with your customers actual expectation, Trust and Confidence by design will help build loyalty from your existing customers and encourage them to tell positive rather than negative stories about your business. To find out how you can improve profits please follow this link>>


There are over 162,000 charities registered in the UK, each competing for funds and customer support for their cause. It is essential that customers feel confident that they’re support will actually make a difference. To find out how Trust and Confidence by design can help your charity lever greater support please follow this link>>


The Government drive for choice and local accountability means services will fail unless they have the trust and confidence of those they serve. Trust and Confidence by design will adapt a model that has increased confidence in one public agency by over 15% and show how it can be applied in any service. Please follow this link to see the specific benefits for Public Services >>

Our approach to designing in Trust and Confidence:

'Trust and Confidence by design’ provides experience, knowledge and a capacity to work with organisations to improve outcomes. Our approach employs Tools and Techniques that activate the drivers of trust and confidence which in turn unlock customer dividends which in turn maximise your business outcome.

The method is not about product, it assumes public services, charities or business already have a good product – it is about how the product or service is delivered.

Customer Trust in the values of your business and Confidence that expectations will be met is much more than just nice to have – it is the means to success!

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Introducing a new course - Consumer Trust

Trust and confidence are influential emotions that drive client and consumer behaviour in the “Business to Business” and “Business to Consumer” environments. They are the emotions that leaders aspire to and that the media make headlines about. Utilising a model of understanding derived through academic research and practical application, the University of Liverpool is able to provide a platform for leaders and managers to go beyond rhetoric and apply techniques and tools in their approach to leadership, strategy and operations.

Follow this link to find out more about the course >>